SEO for Twitter

Social media platforms have emerged as a great tool for promoting e-commerce stores and online businesses. With an active user base of 319 million, Twitter can provide immense exposure to businesses in their early stages of development.

We have compiled a list of ways by which you can get the maximum benefit out of your Twitter account.

1. Pay attention to the basic details

Pay careful attention while choosing a Twitter name and a twitter handle for your account. Strategise the names in a way that they are made up of keywords, which are most important to your relevant industry. In addition to that, your Twitter name and handle should reflect your brand. It should give a clear idea about the product or service you are providing, to better attract your target market. Another most important thing is to keep your twitter handle short so that it is easily re-tweetable.

The next thing you should focus on after carefully selecting a twitter name and handle is to optimise your twitter bio. Your Twitter bio is probably the first thing people will read on your twitter profile. Twitter has put a restriction of 160 characters. Use that word limit wisely.

2. Linking your various social media platforms

To get the maximum benefit out of each of your social media accounts link them together. This not only facilitates your followers but also increase the visibility of your accounts by enhancing their SEO score. Add twitter tags on your website and other social media pages and combine them with a specific and targeted call to action.

3. The first 42 characters are critical

Micro-blogging is Twitter's distinguishing feature. The social media platform restricts its users to only 140 characters but the first 42 characters are most importance. Why? Because they are included in the title tag of your tweet. Tags are extremely important in improving the SEO score of your page. Therefore, make sure that you construct a tweet in a way that the most important keywords are included in the first 42 characters.

These simple tips can improve your Twitter account's visibility across internet and ultimately place it on higher ranks on search engines. Need more SEO related tips? Contact our SEO experts at SEO Consultants Sydney and find out more about the services we provide here.