5 Common SEO Myths

SEO or Search Engine Optimisation is a technique which analyses the data and rank your website on search engines. There are a lot of myths and misconceptions related to SEO and through this article we aim to debunk them.

1. SEO is an outdated technique.

 

Probably the most common SEO related myth that we have come across is that SEO is an outdated technique and doesn't work anymore. Some analysts also compare SEO with content marketing and believe that it is either one way or the other.

To understand whether SEO is still relevant or not, observe your own behaviour the next time you are looking to buy something. If your process starts by making a relevant search through a search engine then that is enough evidence to say that SEO is not dead. A research studying the consumer behavior concluded that 44 % of the consumers make a purchase after searching on a search engine.

2. SEO is expensive

 

Make a list of the things you are accomplishing by hiring an SEO expert. The person or the agency is conducting a market research for you, they are studying the trends in your niche and assessing which keywords will drive more traffic to your website or online store. This is just a part of the services an SEO expert provides you.

Google keeps on changing its algorithms for the search results, and if you don't keep up with the pace, your website has a high chance of disappearing from the search results. An SEO takes care of all the technical details of your ecommerce store while you are busy in managing other operations. In our opinion SEO is an investment, which yields you ongoing results and should not be treated as an expense.

3. My business doesn't need SEO

 

If you are operating online then you need SEO and if you are not, you are missing out on a large portion of consumer market. By not investing in good SEO, you are missing out on an opportunity to target your relevant niche. What's worse? You are letting your competitor benefit from the large consumer base, which you are not catering to.

4. Website will require a number of changes to be compatible with SEO

Okay, that is probably not a myth but more of a concern. We have heard people complaining that they don't opt for modern SEO techniques because then they will have to change the way they are currently doing their business.

Holding on to a mistake just because you spent so much time on making it doesn't make sense. You will have to make certain changes to your website in order for it to be compatible with SEO, but that effort will pay definitely pay you better rewards in the long run.

5. Search engines will figure the content out

 

Search engines are run on a comprehensive set of algorithms but to assume that it will just magically turn up your website on the top of the page is naive. You require SEO techniques for search engines algorithm to understand your content and include it in the search results. Therefore, don’t leave everything on the search engines to figure out. It is for you to put in some efforts for improving the ranking on the search results.

There is a high probability that these myths are a result of some bad experience. It is important to invest in a good SEO expert to avoid any bad experiences. We at SEO Consultants Sydney provide best SEO solutions to our clients.