Essential Ecommerce SEO Tips

The evolution of Ecommerce has made it increasingly easy for entrepreneurs to set up a business in their desired niche and reach their target audience effectively. However, the facility, which internet has provided its users with, comes at a cost: The cost of clutter and white noise.

Try searching for anything on Google, or any other search engine, and you will get no less than a dozen pages of search results. When there is a lot of irrelevant content, people naturally develop a habit of filtering. It is evident why companies fight for the spot on the first page, because that is where the maximum activity takes place.

It is not easy to compete for the top position on the search results. Our experts at SEO Consultants Sydney have created a list of best Search Engine Optimisation (SEO) techniques to help you derive more traffic to your ecommerce store by giving your website the maximum exposure on search engines.

Don't follow the herd

This is probably the best advice for digital marketers. The more unique your content is, the more visible it will be on the search results page. If five other pages are returning similar results for a keyword and yours is providing something unique to the reader, then there is a high probability that the reader will click on your page. More clicks on your link are equivalent to higher rankings on the search engine.

Tags are Important

A lot of ecommerce stores tend to ignore the importance of the uniqueness of the titles. Make sure that your product titles are unique, to get the maximum visibility on the search engines. Understand your consumer market and figure out the keywords they are most likely to search for. Include those keywords in your titles for your products to appear on the top. Give each page a different title.

What compels a reader to click on your link? It is the title of the document and the Meta description. Don't treat Meta Tags as a mere requirement. Put some thought into coming up with creative title and descriptions for your website. This little step can play a great role in defining your path to online success.

Create a responsive and user friendly website

Good website design, which is easy to navigate, is an extremely important step for driving continuous traffic to your online store and improving your search rankings. Let’s say a potential customer visits your website but is unable to find the search bar or your contact information. The customer might perceive you as some dodgy seller and there you have lost your credibility as an authentic seller just because of faulty website layout. Make sure you focus on the user experience when designing the website for greater engagement.