5 Ways to Drive Traffic to your WordPress Site

Driving traffic to your WordPress is an essential step in building your brand online. The entire purpose of this activity is to direct potential customers to your store. The world of online marketing can be a little intimidating at first, but with right techniques and a bit of effort you can easily master the art of attracting potential customers and making sales online.

Power of social media

Social media sites such as Instagram, Pinterest, Facebook, Twitter and others serve as an important tool to drive traffic to your WordPress website. There are numerous plug-in options, which you can add to your WordPress site so that your content is easily shareable on various social media platforms. A consequence of downloading a plug-in to your WordPress site is that it can hinder the speed of your website, which is annoying for the users. To avoid this you can use floating tags of social media platforms.They can get the job done and that too without compromising the speed.

2. Link articles internally

Have you ever wondered why bloggers link older articles on their blog within other articles? One apparent benefit they get from internal linking is that they simplify user's experience. In addition to that, internal linking increases website's visibility across search engines and improves their SEO score.

3. Boost User Engagement

The more interactive your WordPress website is, the more engaging traffic it will experience. There are several ways to engage your users. A simple way is by sharing, then re-sharing your content on social media. Digital world is flooded with content. It is highly possible that your post or tweet gets a visible frame for only a few seconds. To maximize the utility from the visibility frame, re-share your old posts and be active and consistent about your postings.

In addition to that, reply to your users' comments. A two-way communication is always more effective than one-way communication. It increases the likeability of your brand and ultimately results in more user engagement which in turn will improve your SEO score and drive more traffic to your site.

4. Add high quality visuals

With the increase in available options, our attention span has reduced greatly. People scan interesting content from fluff in a matter of seconds. To grab a reader's attention in such a short time frame is a very challenging task. It is found that visuals rank higher on the likeability scale. Therefore, to drive engaging traffic to your store, add good quality visuals to your WordPress site.

5. Create interesting content

This is probably the most important step in building an online audience. If your content is not interesting and doesn't have anything unique to offer to the audience then no matter how many efforts you put in optimizing your site, all of your efforts will go in vain.

Are you still confused about setting up your WordPress site? Don’t worry! WordPress Developers Sydney has got you covered. We provide a range of services, for optimizing your WordPress site, to suit your specific needs.