3 Proven Ways to Drive Traffic to your Ecommerce Store

Driving traffic to your ecommerce store is an essential step in building your brand online. The entire purpose of this activity is to direct potential customers to your store. The world of online marketing can be a little intimidating at first, but with right techniques and a bit of effort you can easily master the art of attracting potential customers and making sales online.

We at enCloud, understand the landscape of the digital world. We also realize the growing need of businesses to go online. Below we have compiled a list of proven ways to drive traffic to your ecommerce store.

Power of Instagram

Instagram is no longer just a social media platform to share funny pictures of your pet. It has emerged as a powerful tool to create brand awareness and set up a successful online business. A recent study found out that Instagram provides 25% more engagement rate to consumers than any other social media platform. There are so many popular products that found their hype and fame through Instagram. Instagram influencers actually have influence on people’s buying behavior and you can benefit from their massive followings. You can find relevant influencers in any specific industry by using WEBSTA. It is an online platform that keeps a record of all the Instagram influencers and trending hashtags. You can send your product to the relevant influencer and ask them to share an honest review with the people following them. This way you can divert massive attention to your product and drive traffic to your online store.

Reach out to Bloggers

Blogging is so much more than just a passion these days. It is a very lucrative industry growing at a really fast pace. Like Instagram influencers, bloggers also have the power to spread your message to large audiences. New bloggers, as well as established ones, are always on the lookout for building networks with brands through affiliate marketing. With the right search and keyword usage, you can reach out to the most prominent blogger in your relevant industry. With this technique you can also build your brand image over YouTube.

Create an interactive blog

Consumers have become more conscious about their buying decisions. They want to buy brands with which they can associate. Building a constant stream of communication, with your customers is absolutely imperative in this case. Create an engaging blog and be active and consistent about your postings. Provide your consumers with the relevant and authentic information about the industry, which you operate in. This way you consumers will get familiarized with your brand. This proves out to be the most efficient way of diverting the traffic to your online store and converting an observer on internet into a potential customer.

All these methods can drive the traffic to your online store but increased traffic does not guarantee sales generation. For that you will have to develop a user-friendly and engaging website for your online store. Don’t worry! We will not let all of your efforts go in vain. At enCloud, we can build the perfect website for you, which will help you in growing your business exponentially.