An Effective Guide to App Store Optimisation

App Store Optimisation (ASO) is the process of improving the visibility of a in an app store. It includes the process of ranking highly in an app store's search results and top charts rankings. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. 

 

As the number of apps in app stores has grown, the possibility of any one app being found has dropped. This has led app marketers to realise how important it is to be noticed within an app store. The ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. As marketers started working on ranking highly in top charts and search results, a new discipline was formed and some app marketers and App Developers Sydney have reported success. 

 

Components that can affect ASO:

Title

The keyword placed in the title should be the one with the heaviest search traffic. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth.

Keyword

To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realise how you compare week to week.

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store. Developers often pick keywords and write descriptions at the last second during an app’s submission process. App developers Sydney need to consistently track their own rankings and the rankings of their competitors over time. That’s why it is important to have a good team of developers to guide you with the ASO process. App Developers Sydney has become an expert in mobile development field, hire our services today and let us help you in your way to success.