Web developers Sydney: Do Meta Tags Still Matter?

Few years back, hidden meta tags was the game-changer when it comes to optimizing websites for better and high ranking in search results. Web developers Sydney focus on creating well optimized title, description and keywords tags, with the time invested often paying big dividends. However, are meta tags still working in 2016 and the coming years? 
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The quick answer is no. Search Engine optimization today has complete changed when Google and other search engines changed their algorithms. These days, relevance and reputation are determined by high quality content, overall user satisfaction and popularity than the contents of meta tags. The sad fact is also that expertly optimized meta tags has no positive impact on a page rankings. 
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So should we stop optimizing meta tags? Not just yet. Here are still meta tags that matter or useful right now but it’s important to adapt the new changes to keep up with the new search engine algorithms. 

Which traditional meta tags still matter?

Title

For years in SEO, the <title> element, though not technically a meta tag, has defined the heading under which your page was listed in search results. You should not let this go. Writing a unique title is still recommended and still helps with ranking. However, Google and Bing will often generate their own to ensure results are relevant to the user’s specific query. But it can still help. Make sure to write titles that are relevant and something users will want to click and read, 

Meta keywords tag

Google and Bing have both confirmed that they no longer consider the meta keywords tag. Despite that, you can still find some use and help when it comes to content management. But keep in mind that meta keywords tag will slowly disappear over the coming years. 
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Meta description tag

The meta description tag is still important, though modern search engines now use it only for display purposes. Web developers Sydney notice that the new Google’s algorithm generates their own description of your content overriding your current meta description if they see that it doesn’t relate directly to what the users search for. Still, both Bing and Google still recommends that you create your own meta description tags as it may still be used in certain situations. Experiments show that Yahoo still uses the tags for ranking purposes, though it is worth noting that their market share currently sits at roughly 8% globally and 1% in Australia.

Things to consider for SEO 2016

Mobile Optimisation

Google now has focused more on mobile searchers. Websites with a flexible and well optimized mobile layout are viewed in a more positive light than their outdated competitors.

Buy an SSL certificate

If your website aren’t served by HTTPS protocol, your website will be penalised. Other services are about to follow so make sure to buy certificated for your website.
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One tip all web developers Sydney will advise is too keep in check with the newest SEO trend. Regularly check and make sure there are no errors on your content to keep Google happy and you ranking properly.