Website development Sydney: The Rise of Video Content

It's time for companies and businesses to realise that the newest trend when it comes to SEO and online marketing are video contents. Having good video content for your website development Sydney can boost your website's overall performance. 
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Video content marketing is a strategy that helps boosts engagement and traffic. Here are some amazing video content stats that will make you want to create now for your website or e-commerce site.

• By 2017, 74% of all internet traffic will be video. The word ‘video’ in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%
• 33% of tablet users watch one hour or more of video per day

But don't worry, the rise of videos is beginning and you can get started with it now.  Here are a quick checklist and tips on creating your video content.
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Plan it

Creating a video content is not something you can do in one night. It needs careful planning and research. Your video content should only have one message per video. Overstuffing your video with many information can result in a long boring video, so make sure to have on message per video. Think of a topic your readers will want to watch. It needs to be informative and easy to understand. You need a storyboard for your video content. 

• Introduction
• Set the problem
• Demonstrate how your product can help
• Last introduction and course of action

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That's what your content should have ... in order. Introduce yourself or your content, then tell a story or a problem that your products can solve. Next is stated how your product or services can help. Don't forget to introduce your product again for retention and last step is "course of action"; what they should do after watching your video.

This can be all difficult but when you hire a website development Sydney, they usually have content writers that can help you with the process.

Next is turning your storyboard into a video. You need to find the perfect person to do your video content. They should have the right equipment and skills to do it.

You can also do it yourself, this will let your audience trust you and your product because the speaker actually knows the problem and the product or services. You will be seen reliable. Invest in the right gear and editing program for better results. 

Build strong calls to action

This is important because you want them not just to watch your video but actually go to your website. Make sure to leave something like a link where they can contact you and inquire if they have any more questions. 
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Analyse and improve.

This is the last step that can change your video content in the future. All website development Sydney agency will tell you that analysing what is working and improving what lacks can help create the best and effective video content. You can also check on your competitors’ videos and see what is working for them, what is not and improve it.