Making Money with Mobile Apps-App Developers Sydney

 Free apps. They’ve become quite the conundrum for those who are stepping into the universe of mobile marketing and mobile apps for the first time. The startup model is something of a paradox. In order to increase the popularity of the app and to make the endeavour successful and profitable, the app must be offered at a free rate to the mobile users worldwide because that’s how they want it.

But then, wouldn’t this be counterproductive to the real goal of earning profit?

Here’s how the app developers in Sydney help their clients earn profit even with apps that are free of cost:

1. In-App Purchases

This is an old time marketing tactic and even though the platform might have changed now, the approach still remains the same. Products that are only starting out with no brand or background to support their launch try to get the customers hooked to their product. Even if they should initially sell the product in ridiculously small price and suffer some lose for a time. Similarly, apps remain free indefinitely but once the customers begin to use and become somewhat depended on it, they are offered in-app purchases in the form of new features, levels and gears to make the customers’ experience better. This sort of offers become hard to resist and eventually becomes the source of profit.

2. In-App Advertising

The key is to get the customers captivated with your app and not every app developer in Sydney can do that. Once the app begins to show promise, the ad companies will come seeking it out. The more users an app will have, the easier it will become to earn profit. And this tactic is far more profitable than in-app purchases because clicking a pop-up and watching an irrelevant video is still preferred by many over spending some hard earned money.

3. Cost per Install (CPI)

This tactic is integrated with the aforementioned in-app advertising but somewhat different. In this method of app-monetizing, the bigger and more successful apps help out the fresh ones but only by taking their own cut. When an app advertises for another app and the mobile user ends up installing it, the new app will have to pay a certain cost to this host app. This happens on ever install through the app.

These three methods are great strategies to make money immediately and recoup the expenses of developing the app. But with time and more traffic, the opportunities of making profit keep on increasing.