The Rise of Mobile Commerce

App Developers in Sydney

E-commerce is now a well-established industry, as you might already know. Along with e-commerce, mobile commerce has also taken the world by storm, and is gradually taking over its counterpart. Mobile devices are influencing the way people shop in so many ways. According to a research, over 50% of traffic on online stores is generated from mobile devices.

What does this mean for business owners? For starters, you can’t ignore the figure because it is so huge, and one which is only expected to rise further. Your business may be small or not that well-established right now, but you simply cannot miss out on tapping into such a huge number of potential customers.

Mobilegeddon

Google introduced the Mobilegeddon update on April 21, 2015. This means that if your business website is not mobile friendly, you will be penalized. In case you have a responsive website, then you are given extra points. Thus, your website should offer a user-friendly experience even on mobile platforms. And what if it doesn’t? A lot of your visitors will bounce off and not return again. App developers in Sydney can design a mobile-friendly and responsive website for you if you don’t already have one.

Mobile Payments

Android Pay and Apple Pay have accelerated the growth of the m-commerce industry. There may not be many apps that accept these forms of payments right now, but this will soon evolve into ‘touch commerce’, meaning that such payment services will be accessible from any app or mobile site for making transactions.

One touch payment methods, soon expected to become a standard, include delivery details, which eliminates most of the hassles involved in completing a typical transaction.

Chatbots

Users spend a lot of time on mobile apps. But research suggests that most of them use about three apps only. So instead of having a dedicated app on your user’s phone, you can opt for a dedicated chatbot. WeChat is one such Chinese project which allows Chinese retailers make m-commerce offerings through this system; users can then easily purchase products by using WeChat’s wallet. The app also has some social features, allowing consumers to influence the purchase decision of others as well.

If you have yet to make your e-commerce store compatible with mobile devices, get help from a reputed App Developer in Sydney. They will re-design your website for mobile devices, and can also develop an app for Android, iOS and other platforms.