How is SEO Related to Content Marketing?

Does SEO and content marketing confuse you? Individually, both of them are quite simple, but when it comes to integrating the two, business owners may have a hard time grasping their essentialities. Reach out to an SEO consultant in Sydney if you have a hard time integrating SEO with your content marketing strategy.

SEO and content marketing go hand in hand and produce results only when they are used in conjunction with each other. 

                                                                                                                                                                                                                                                                                                                                    

The Problem

Business owners often separate SEO and content marketing, as if the two are completely different from each other. In essence, they overlap and blend with one another. Many people believe that content marketing eliminates the need of focusing on SEO, but that is wrong. Content marketing is successful only when you focus on SEO.

But there are some differences, right?

Yes, there are. The two are different from each other in some critical aspects, but you still cannot separate them. SEO is just a part of content marketing, albeit a more technical part of it, whereas content marketing usually takes on a more holistic approach.

Yet the two are still linked

The two converge when you channel SEO into content marketing. Your content is successful only when you apply SEO techniques to it. In other words, SEO puts forward demands which are fulfilled by content marketing.

SEO requires content, which content marketing provides

SEO can never be without content. You require articles, blogs, web copies and other similar forms of content for SEO to grant you a higher rank. Where do all these come from? You gussed it: Content Marketing.

SEO requires keywords, which content marketing uses

Keywords are a core element of SEO. But where are you going to put all of them? You have to research, utilize and then track your keyword rankings. How do you target them and apply them practically? You do it through your content, which you manage through a content marketing strategy. You have to use keywords strategically in your content without spamming them.

SEO requires backlinks, which content marketing gives

Backlinks boost your SEO ranking. You can do so only when you have stellar content and offer value through content marketing. An SEO consultant in Sydney can help you produce killer content, and build links through reputable websites. However, your content must be worthy of the links, or no one is going to pay attention.

Now that you know how SEO and content marketing are linked, get help from an SEO consultant in Sydney and let them improve your rankings for you.