3 Things you are Probably Doing Wrong

Search Engine Optimisation is a useful approach to improve your website's rank on search engines. By applying the right techniques, you can get the maximum visibility and exposure on the internet, which can propel your online business towards growth.

However, SEO is a very misunderstood term. Businesses try to avoid investing in hiring an SEO expert and think that they can figure it out on their own. Some things are best left to experts. We at SEO Consultants Sydney provide the best SEO services which are tailored to your business' particular requirements, so that you can get the best results.

If you are trying to figure out SEO on your own or have hired an SEO expert but are not getting desired results, chances are that you are making one (or more) of these SEO mistakes. Check out the list below and see if you are making any of these mistakes while trying to optimise your website.

 

1. Keywords density

A few years ago the most effective way (shortcut) to improve page's ranking on search engine was to increase the keyword's density in the content. Google realised that most of the links which appeared on the top didn't provide any value to the readers and were filled with spin-off keyword-focused content, which at times didn't even make any sense. Therefore, Google became smart and improved its algorithms. Today keywords have taken a backseat and content have become the king. Keywords are still important for Google to sort out and organise the information into relevant tags but if you are still following the old-school keyword focused strategy then you are making a grave mistake.

2. Link Building

After Google improved its algorithms, it required some way to assess and rank the WebPages so it started to rely on backlinks. They are still a very important way to improve your SEO score but if used with neglect, the technique can backfire. Quality, instead of quantity, should be the main focus of your link building strategy. High authority links will improve your ranking while backlinks from questionable sources can have a completely opposite effect.

3. Visual content

Visuals are important for increasing appeal of the content. Adding visuals has proven to be an effective and useful method to engage the audience and communicate difficult ideas successfully. It is found that human brains process visual information 60,000 times faster than written information. However, you should be careful while adding visuals to your content. Search engines' algorithms cannot process images therefore you should always add specific captions with images.