Great SEO Strategies for Video Optimisation

Nowadays, a lot of SEOs finally have realised that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one.

Video SEO is an entirely new animal and one more thing you have to conquer. Videos take content to an entirely new level. Rather than just showing customers a static image of your products or explaining a complicated topic in writing, you can show the visitor exactly what they would like to know. This level of engagement helps to build the relationship between customer and brand, improving your reputation. The video giant also can offer you direct SEO benefits in search engine results pages (SERPs). Google wants to show users the types of content that are most applicable for their query. That means some queries will have video thumbnails mixed in with text links within the SERP. Once you get people to your video, you also have the opportunity to expand your communication with them.

Although the idea of producing a video might seem like a great idea, it’s important to remember that it must compliment your overall SEO strategy and generate a return on investment (ROI). If you fail to define your goals in the early stages, not only will the video end up costing you a hefty chunk of money, it will be money down the drain that could have been spent better elsewhere. That is why it is important to establish a solid strategy and have experts like SEO Consultants Sydney work for your SEO needs to make sure that your efforts will be fruitful in the end.

Here are some key points in practicing video optimisation:

1. Use Video to Solve Problems & Provide New Information

To get your videos to rank well for your search terms, you need to provide great content that actually solves problems or provides new information. The good news is that great content usually isn’t difficult or expensive to produce.

2. Make Videos Easy to Browse & Link to Individual Video Playback Pages

Make sure you have a separate landing page for each video so search engines can find and index each video asset individually. You’ve invested in your video content, so don’t let a poor video experience take away from that.

3. Use Interactive Video Elements to Connect With Viewers

Interactive video elements like in-video links, quizzes, surveys, and forms enable you to intercept your viewers at key moments and drive action.

There are also extra things you can do to help make sure your video stands out from the rest including annotations, video rich snippets, and custom thumbnail images. It’s still best to consult experts from SEO Consultant Sydney now to be guided on your SEO video optimisation.