4 Ways to Build Social Media Strategy For your Personal Brand
You
can achieve social media success and also brand awareness by
promoting yourself. It's called personal branding and many bloggers
and industry leaders use this in order to promote themselves and be
recognised as a credible source of information. Even SEO Consultants Sydney uses
personal branding to reach out to more people and help them out with
their optimisation.
Personal Branding
You
are a Brand. Surprisingly, yes you are and if you think you have
something useful to share, then you should and you'll find yourself a
success. Personal branding is the process of managing and optimising
the way that you are presented to others. And social media is one of
the keys (if not the biggest key) to managing your personal brand
online.
There
are many options you can do this and like mentioned social media is
your key option here. Social media accounts such as Twitter,
LinkedIn, and Google+ are usually in the top rankings so make sure
you have those social media accounts.
Benefits of Personal branding
- A steady stream of ideal clients
- Rewarding partnerships
- Leadership opportunities
- Greater mindshare
- Association with a market niche
- Greater credibility
- Recognition and prestige
- Higher perceived value
How to build your social media with personal branding?
1. Be an expert.
Choose
areas where you excel and set up your profile around it. Try not to
be too broad or an expert on everything. The best way to optimise is
to target specific areas.
2. Keep the same name, profile, pic, imagery, and look across your social profiles
Consistency
is vital. Make sure that every social media profile you have are the
same or matches up with each other. having a consistent profile makes
you easier to find and remember.
3. Post every day to your most valued social profiles
Your
audience wants to hear from you. Make sure that you post regularly
and it is something your readers will find interesting or valuable.
4. Engage with them
Group
chats, community and forums are great places to actually engage with
your readers and become trustworthy and credible to your readers.
If
you need more ways to optimise your personal brand, then contact SEO Consultants Sydney. They can
provide excellent services for your personal brand and even to other
optimisation needs you may have.
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