App Developers Sydney: Factors in App Store Optimisation

We've talked about how essential optimisation is when it comes mobile apps. There are different strategies that encompass the Android PlayStore and as well for the Apple App Store. And since people are spending more time on their Smartphone’s and other mobile devices, it's vital that you optimise your mobile apps so people can see it, download it, rate it, and for you to learn more about how you can improve it. But how can optimisation really help you with and how does a App Developers Sydney provide all the essential factors.

For startup companies, agencies and even online stores, they might find it difficult to garner fans and audience. Unlike big companies with an already existing audience, it's easier for them to market their mobile apps even if they are paid apps. However, you might notice that some of the most popular and in-demand apps are not from these companies. They are from well-optimised apps that have great services. And that is your goal. With the use of social media and proper optimisation, a mobile app will garner a hefty audience and monetise from it.

User Acquisition Channels

Since the boom of mobile devices and mobile apps, competition has become fierce among companies and mobile app developers. The most popular channels for acquiring mobile app users are app store search and advertising. Companies have allocated to a paid install campaign, on a cost per install (CPI) basis.

According to the mobile advertising platform Fiksu, the cost of acquiring a loyal user (a user who opens the app at least three times) has risen from $1.13 in September of 2012 to $4.14 for September 2015.

Achieving Visibility In the App Stores

The main goal for any App Developers Sydney is to achieve high visibility on App Stores. In most cases, users can quickly find what they need in the app store by simply entering keywords on what they need. The results and rankings are mainly determined by:

·         The app store listing and its relevance to the search

·         App performance metrics including conversion from search, downloads, and ratings.

·         Building an ASO or app store optimisation is the strategy to creating a managing an app to increase visibility and conversion.

An app should be well optimised for visibility and conversion to have higher chances in traffic signals so Apple can put your app on the highest ranking list. Having both high download rate and good traffic can help your app climb higher in search results.

How To Optimise An App Listing

When you try to search something on the app store, you'll be overwhelmed with the sheer number of apps of the same keywords. In order to become relevant, it's important to have relevant keywords when doing ASO.

What you can do improve more on ASO is to use Apple's hidden/private keywords which are limited to 100 characters only. Brake phrases into words. Make sure to remove duplicate words. Here is an example:

·         cheap flights

·         airline deals

·         discount vacations

·         travel deals

·         discount airfare

Build the keywords like this:

·         cheap, flights, airline, vacations, travel, deals, discount, airfare

So there we have it. The mobile app development Sydney can help not only in creating an effective app but also optimise it in the App Store.