SEO services company Sydney: Recovering from A Google Penalty

After Google changed their rules and completely overhauled the whole SEO game on their search engine, a lot of website fell down on their current SEO. SEO services company Sydney have realised and so should all website owners that Google doesn’t accept old SEO strategies. Panda and Penguin, Google’s key algorithms that determine whether a website pops or flops in the search engine results.
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We’ll talk about the penalties that happened on these unfortunate website and how to recover from it.

Dealing With Panda: Content Issues

If your website is down because of Panda, then there must be something wrong with your website’s content. You need to first check your website’s content. Before the change, most website owners create content and stuff it with as much keywords as they can. It is usually the same keyword, repeated for 20 times in just a 400 word content. Google’s Panda doesn’t like that, as well as anyone that will click on your website. They want to read valuable content, not content with keywords only. 
Search Engine Optimisation Possibly Dying?
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Another thing to consider is whether you’re content is original or not. If it’s copied then it makes your ranking lower. Avoid duplicate content on your website by using tools such as Copyscape or use other tool sot check originality of your content. 

One last thing to add about content, is what you are writing about. Remember that readers are not robots. Create valuable content that people will want to read and share. Google will notice it and will help your website rank higher.

So make sure that you just rewrite your content. It’s not important to create new ones and delete your previous content. You can just rewrite it and make Panda happy. Having a difficult time to do it, then you can always get content writing service from a reputable SEO services company Sydney.

Dealing With Penguin: Link Issues

Are you having problems with our links? Penguin punishing your website for it? Then it’s tiem to check and review your backlink profile. 

The very first thing you need to do is remove any low quality links. Then can be link that are: 

• Look spammy
• Are irrelevant to your business
• Have obviously been bought.

Even if you r link is high quality, it’s better and safer to tweak it. Case in point: exact-match anchor text should generally be avoided.
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If you notice that some of your links is your backlink profilehave been done through exact-match keywords. It’s either contacting your previous external webmaster or use Google Disacow Tool to remove and fix any link on your website manually.
What is CRO and its future for SEO?

Thanks will become easier for you if you have skilled SEO services company Sydney working for you. You don’t need to DIY this. They can thoroughly check your website and avoid any Google penalty. Reputable agencies will usually have all the services you need in order to keep your website on the good side of Google. Make sure to avoid any problems that can penalise you in Google.