FaceBook Marketing: Features you are not using

One of the most popular ways to get your business out therein the public is through social media. And one of the most popular social media outlets is FaceBook, because most people are already in FaceBook and it’s becoming a great place to create your own shop and advertise your website and business. However, despite using FaceBook for improving brand awareness. A lot of business owners are still not using it properly or better. Many digital marketing agency Sydney has discovered that there are many and effective features of FaceBook that most people are not aware of. 

The good news here is we’ll tell you all about it. You’ll be surprised how easy it is to do it and how much you can gain from it. 

Spy on Competitors’ Pages

Surprisingly, you can check and spy on your competition’s page information. By going on the bottom of your Insights Page, you can see metrics for competitors’ pages. You’ll be able to see how many likes, posts received, and how much engagement the pages are getting. With this information, you can figure out which pages to spy on and device a plan on how to improve their posts so you can outperform them. Using the new information, you can start publishing content similar to them. In most cases, this is enough to get your likes and engagement up.

Website Click Count

This is a new feature that many digital marketing agency Sydney are utilising. You can finally keep track of website clicks. You can count that as a conversion. It’s a great way to see how Facebook generates leads for you. What makes this new feature great is that you can see who clicked on the website link. If you follow up with those people, then you can engage them into making a purchase. This is CRO using social media.

Invite Email Contacts to Like Your Page

You can reach your email contacts by sending them an invitation to like your page. All you have to do is go to the Facebook business page, click on the ellipsis (the three dots) and then choose the Invite Email Contacts button. After this, the system will ask how you want to import your contacts. Identify the contact list you want and then confirm it by pressing on Invite Contacts. You can invite anyone on your email list and all your emails, like from your AOL, MailChimp, Yahoo email and others. Just know that Facebook only allows you to invite 5,000 contacts a day. You may have to split them up because of that.

Saved Replies

Are you tired of typing the same answer/replies to customers? Well, you can finally save time by using the “Saved Replies” feature. Just got to the Messages area, click on a message and then click on Manage Replies to see all of the replies you’ve already saved or make a new one.  It also has an additional feature where you can search replies by keywords. 

Well there we go. There are more hidden secrets you can do with FaceBook. A digital marketing agency Sydney can help you with managing your FacBook Media account and other social media outlets. The important thing is know your outlet and utilise its fullest potential.