Tips on Developing an Effective Mobile Marketing Strategy

To take the maximum benefit from the ecommerce and m-commerce revolution, it is essential that you develop an effective mobile marketing strategy.

Below we have compiled a list of tips and tricks which will help you in creating the perfect mobile marketing strategy for your business.

Make your website mobile responsive

It is absolutely important to make your website mobile responsive. If you don't have a website for your business, this should be the first thing on your to-do list. After setting up a website, the next thing you should be focused on is making it mobile friendly. If your website is not compatible on mobile devices, there is a high probability that you are missing out on a lot of sales opportunities. All of your efforts to drive traffic to your store can completely go in vain if a potential customer cannot comprehend how to navigate around your website.

SMS marketing

Businesses increasingly focus on email marketing as a way to target their potential customers. However, SMS marketing is here to stay for a while. With email marketing there is a high possibility that your email lands in a junk folder but with SMS you can instantly notify your customers about any of the changes, such as sales or limited time offers. In addition to that, a two way SMS messaging can help businesses in maintaining better customer relations as they can communicate with their customers in real time.

Use a location based marketing

Employing this technique can be a little tricky, but if used correctly, it can provide amazing results, which can prove to be extremely beneficial for businesses. The tricky part is that before using the location of a customer, you have to explicitly ask for their permission; otherwise it can be taken as an offence. Offer a GPS-based service for customers. For example some restaurants send alerts and notification, about their menu and day's specials, to the customers when they are in a close proximity with the business.

Use triggers to your benefit

Mobile marketing can not only be useful to interact with the existing customers and gain positive feedback. It can also be used to communicate with the customers who are not happy with the product or service. One way to do that is set up automated trigger messages. Send it to people who unsubscribed from your list and try to solve those problems through automated messages.

By keeping these tips in mind, you can create an effective mobile marketing strategy. If you need expert’s advice in creating seamless mobile ad campaigns or require help in creating a mobile application for your business then App Developers Sydney has got best solutions for you.