How to Strategised App Monetisation?

Let's be honest here. Every company or business, when they invest to a technology or products, plans to monetise it. It's no secret and developing apps are one effective on doing so. Why apps? Simply because the audience nowadays are usually on their mobile devices. Apps are a great option to monetise but how do you do it.

App Monetisation Strategy

Many thinks that once you get App Development Sydney build your app idea, all you have to do is launch it the money rolls in. Well, not in most cases. It depends and usually quick success only happens to known brands and companies but for many startups, you'll need a smart and effective app moentisaion strategy to moentise your new app.

However, if you check the app store, you'll often notice that most apps are free. Now you question how do you monetise free apps? And should you make your app free or not?

This all depends on the nature of your app. Carefully consider the following

Your product type

Your user base

Market intelligence

Here are few effective app monetisation strategies that many uses:

1. Ad-vertising - The app is free but uses mobile ads to generate revenue. Often used together with another monetisation strategy.

2. Paid Download - It's usually a one-time payment to download the app. This model can be challenging because it’s difficult to convince users to pay without having tried the product, especially with so many free options available.

3. In-App Purchases - Users purchase items within the app, whether physical or virtual in nature (for example, extra lives in games or items from retail apps).

4. Freemium - Users can download the app for free but will include additional features if they pay for the "premium" or "full access" version of the app.

5. Subscription - This monetisation on gating access, but to content rather than features. Examples include apps like Netflix or Spotify.

If you want to use any of these app monetisation strategies, you can get App Development Sydney to integrate necessary features.