Achieve App Store Optimisation with App Development Sydney

Before getting any further, let us understand first what App Store Optimisation (ASO) means. It might mean alike Search Engine Optimisation (SEO) and this is somewhat true to some extent since the basic concept are one and the same – that is to make the people aware of your presence by making it show among the first result of their search. However, ASO and SEO greatly differ on their ultimate end goal. The main purpose of SEO is to make users enter and browse your page, all for awareness; but with ASO, its goal is to get the user download your app and use your app.

Be found, that is the first and foremost goal and the rest will follow and an App Development Sydney will show you how.

There are several methods to increase your presence and visibility in the app store but these can be categorised into two groups according to App Development Sydney which are – Keyword Optimisation and Conversation Rate Optimisation.

Keyword Optimisation is a process being used to get your app be shown among the top results of a search by extensively fine-tuning your app keywords. Research must be done to know what keywords you have to use. However, there must be balance between the relevance of the keyword to your app and the amount of competition for your choice of keywords.

You can do your own research using a number of tools designed to do such keyword-finding like the Google Keywords Planner. It can provide you the best keyword phrases for the keywords you input including the number of searches it garnered online. Though it is designed as a guide only, but it is an indicator where you can get your ideas from.

All items and methods discussed in the article can be achieved through App Development Sydney.

App Title and Description – after researching about the best keywords to use, well, you have to put them into good use. Start utilising your keywords and practice putting these in the title of your app. This method alone can boost your rankings by up to 10%. Another use for keywords is for the description of your app. The best strategy that works here is to achieve a balanced keyword density without overfilling description. Users must find your description catchy and attractive which in turn would make them download and use your application. Spamming keywords for better rankings would do no good to you. It may have your app ranked top in searches but users might not be fascinated in downloading and using your app.

Language and Localisation – the more languages there are in the world the more we become divided, for our case, technically. But to be able to overcome such barrier, one should look for specific keywords that are common to every language (if your app is available in other languages, too). One must find the right set of keywords that are relevant to a number of languages. This means that you have to realise what words are the users will use to look for something they need.

Icon and Screenshots – aside from the text and wordings you put on your app, one way to boost their interest is to provide the best image for them to create a good impression about your app. This advertising potential is so powerful that if used correctly, it will land you to massive downloads from users around the globe. Make the user want to download your app just by looking at it.

App Category – According to App Development Sydney another one for you to do the thorough analysis is with under what category you should put your app at. As always, there must be a balance between the relevance with the amount of competition for the category.

App Ratings and Feedback – after doing what is expected from the other methods, this will surely make or break your app even more. Users can instantly make conclusions given your rating, ranking and download percent. Also, good reviews must be highlighted and negative ones must be responded too immediately as they appear.

An App Development Sydney can guide you in all levels of the creation of your application and the tips mention above will surely give your app the keys to the door of success.