Optimising Your WordPress Site

Have you optimised your WordPress site? Neglecting it would hurt your rankings and decrease traffic, no matter how incredible or original your content is. But, how do you ensure that you have correctly optimised your website? We’ll take you through a few things, but discuss it with your chosen WordPress developer in Sydney as well. 

Change the general settings

Once your WP site has been set up, visit the General Settings page, which you’ll find on the Admin dashboard. The menu allows you to change some basic settings for your WordPress website such as:

• Site Title - the name of your website, which is used for identifying it in syndication feeds
• Tagline - a one line summary for your website
• WordPress Address - the full directory URL which contains core applications files like wp-admin, wp-config.php and wp-content.
• Site Address - the address through which people can reach your website.

Optimise Title

Search engines allot your website a ranking using the blog title, which is the phrase or string contained in the <title> tag of the page. If you want your website to be found easily, this title should be less than 70 keywords and sound appealing. Add your brand or site name towards the end so that visitors can recognise your website. Also try to use keywords in the beginning. 

 

Optimise images

Image optimisation helps you increase speed and improve SEO. Name your pages appropriately, preferably using a keyword. Set the size to 300 x 300, and attributes for the title. If you install an image optimiser plugin such as SEO Friendly Images, all this would be easier. 

 

Install a cache plugin

A cache plugin prevents your website from crashing in the event of a heavy influx of traffic. It also improves the experience of your visitors. W3 Total Cache is one of the most preferred plugins for this purpose.

 

Clear up your website

Unused themes, drafts and spammy comments increase your database size. WordPress has a trashcan feature, so you can safely delete pages, posts and comments. For unused themes, visit the Themes section and hover over the theme you want to delete; a window will appear with a delete option. Plugins such as WP-DBManager automatically delete trackbacks, spam comments and autodrafts.  

Revisions also take up database space, so you may want to limit them. Ask your WordPress developer in Sydney to make necessary changes to the backend code.

 

Schedule Backups

WordPress allows you to schedule posts and republish older ones. It also gives you options to schedule backup for your entire website. This would ascertain that you don’t lose any important data. Ask your WordPress developer in Sydney to install Backup Scheduler or BackUp WordPress plugins for this.

 

Clean up the sidebar

Remove unnecessary options and links from the sidebar. You can also have separate sidebars for the homepage and rest of the site.

So, talk to the best WordPress developers in Sydney, and ask them to optimise your website so that you can make the most out of it.