An App Development Company Should Know All about Retention

With over 1.2 million applications present today, getting your application to be downloaded is difficult already. But, what really is more difficult, which an App Development Sydney is more worried about is the apps’ retention level.

Do you know that about 80% of applications that are downloaded are either ignored or deleted...?

This is absolutely true and a major concern for the developers to fix things out, you may say that your app was downloaded for more than a thousand times. But, what good will it do if only a few hundreds of them will be used for a while.

The key to solving this problem is to make sure that your app development company can figure things out on how to make sure there is retention on your precious application.

Retention

Yes, we all know what it means but how do we do it is the main concern. First of all, there will always be an attachment surprise factor on every app, we just have to find that on your app and find a way that it comes at the beginning. See, there are several applications that will hook you up once you got this and that, put some difficult games, for example, say strategy building games like ‘Clash of Clans,’ you will only love it once you know the use of every structure and building.

Thousands of users easily deleted the game because it wasn’t user-friendly, what they did to make it really easy to understand and play is that they made a must tutorial before you can modify everything. Making players understand everything in the beginning so that they will appreciate the game better. 

Your application also has some strong points that can glue any user to it, but the problem is finding it and doing a solution to make sure it is seen from the start. Remember not everyone is as patient as the remaining 20% that would go that extra mile just to thoroughly check out your app.

Now Making It Successful

Wow, okay, you got them to be hooked up on that application now, but for how long? To make it successful, it should be on their phone or tablet permanently and should be used at least once every week at minimum to consider it great and working. Well, how do you do it?

We have to make it become a feel to do it as much as possible without thinking, subconsciously is the key here, a “habit.” Ever wonder why some people never get tired of something and they just don’t mind why or notice why, it’s called a habit and we want our App Development Company to make sure that they will help us make our apps more of a habit for our users.

There are three crucial aspects in turning something into a habit, first of all, the spark then comes the prise, last is the reoccurrence. We all need something to make it start, and idea is to have some kind of notification or reminder, make sure your app developer Sydney add some popup notifications to help the users remember it, hence a spark. When they are already using it, make sure you make them happy, give them a reward or a prise, people will always be delighted and would love to continue the experience if they get something out of it, best example, your job! Why’d stick around if it weren’t for the money you get out of it. Lastly, repeat is as much as possible, once they forget that they are doing the same thing over and over again, you should consider it successful since they already unconsciously turned it to become a habit.