WordPress Developers Sydney: How to Get Started with FaceBook Instant Articles?

There is the latest trend for all WordPress Developers Sydney and especially those who use WordPress and the CMS (content management system) platform, it’s called the FaceBook Instant Articles.

What is FaceBook Instant Articles?

It's a specialised plugin that is designed to automatically post any content you publish on WordPress to FaceBook. It makes content not just easy to publish but also readable on all kind of mobile devices such as smartphone which is very convenient for users since the articles can be easily read and it's also good for website owners since it will lessen the probability of users not engaging with the content.

Despite being fairly new, the test phase which was around February to March was proven successful. Big named websites such as The New York Times, BuzzFeed, and National Geographic trialled it and resulted in improved their website's content feed. Content posted using FaceBook Instant Article showed:

• ·         Resulted in 20% more clicks,
• ·         Contest are 70% less likely to be abandoned,
• ·         And received 30% more shares.

How to Implement FaceBook Instant Articles?

This could be all easy and quick with help of WordPress Developers Sydney. However, if you want to set it up yourself, it's also possible but can be a bit time consuming as well.

Here is what you need to do:

•           Check out Facebook’s Quickstart Guide.
•           Make sure you have a Facebook page set up.
•          Sign up for Instant Articles and connect it to your business page.
•          Make sure you have a Facebook Business Manager account set up and download the manager app. This can help manage the Instant Articles.
•           Download the Instant Articles for WP plugin or the PageFrog plugin and install it. A new feed will automatically be set up for your Instant Articles.
•          Connect your new RSS feed to your Instant Articles settings manager in Facebook.
•          Facebook will then need to review your feed and make sure everything is set up properly.
•          Create your custom style templates so your content can be branded specifically to your business.
•        Review the formatting guidelines for creating HTML5 compatible content. The plugin  will do most of the work for you.
•     .   Get acquainted with the Instant Articles library under your Facebook Publishing Tools.
•    .    Review the submissions checklist from Facebook and then get started with loading your first batch of 50+ articles. Facebook will need to review before accepting your feed.

Once accepted, you're all finish.