App developer Sydney: Hacks to Increase Your App Downloads

You might think that launching your app means you'll just have to sit back, relax and wait for success. We all wish it's like that but it never really is. Even with a well-developed app built by an app developer Sydney doesn't guarantee quick success.

According to mobile marketing technology firm, Fisku, cost per install in November of 2015 for iOS increased 40 percent from $1.10 to $1.54, while Android increased an astonishing 101 percent from $1.13 to $2.27 year-over-year. (Entreprenuer.com)

It means, that cost per install is constantly growing, so with that in mind, techpreneurs should get creating with their app marketing strategies.

Here are some hacks or tips to improve and increase your app downloads with little or no budget at all.

1. Paid-to-free campaign

This campaign is quite effective especially if you are planning to offer a paid app. Launch your app first as a free app for a couple of days. This means that your app is free for a limited time only.

If you have in-app purchases enabled then you offer free of these in-app purchases for a short period of time but non-expirable meaning they can use it whenever they want.

2. App store optimisation

If you really want your app to be out there for your customers to see, then optimise it. Optimising your app in the market helps you target your audience quicker. Having targeted, relevant keywords in both areas will help you see a dramatic increase in downloads.

3. Localisation

It might seem ridiculous but optimising your app for your local customers can dramatically increase your app downloads. Unless your app is designed for a specific region, take the time to localise your app in every language. You never know who will find your app useful.

4. Public relations

You can get your app out there to the public really quick without actually releasing it yet. By securing coverage from known online tech websites, you can get to share your release date, tell more about your app and simply announce your app. They can get traffic from their exclusive coverage and you get public coverage.

So there we have it! Use this strategies to increase your app download and if you have any app idea right now, you can hire App Developer Sydney to build it for you.