Mobile App Developers Sydney: App Store Optimisation 101

You must have wondered how small agencies and companies have high ranking mobile apps in App stores despite having big competitors in the same industry. This is all thanks to a careful and smart strategising using ASO or app store optimisation. Mobile App developers Sydney will give you an overview of what is ASO, how it works, and what are the factors that can impact search results.

ASO or App store optimisation is a strategy wherein you'll use different factors that can help improve an app's visibility and ranking on the App store. A well-made ASO and also improve conversion rate for better success and monetising. You need to keep in remind that there are thousands of similar apps that you are competing with and ASO is the only way to improve your success.

When you go to the Apple app store and search for an app you need, there are different factors that determine which apps comes on the top of the search list.

KEYWORDS

Optimisation is all about using the right and proper keywords to increase the chance of better visibility. Keep in mind that it's essential to use the right keywords that help improve the app's visibility but also have to be related to the app to improve conversation rate and retention rate of users. However, Apple only allows 100 characters for keywords and 30 characters for the title so use it wisely. The description has no means on ASO but can help to catch users' interest.

DOWNLOAD RATE

The most downloaded apps are usually on the highest ranking in search results. It's vital that your app is something people would want to download and keep. There are many strategies for creating the most successful app and mobile app developers Sydney can help in that category.

APP REVIEWS

Of course, if your app is actually good then users will write a review. App reviews are the tie breaker. Sometimes even though your app is not the most downloaded but if all reviews are excellent then you have the best advantage when it comes to ranking