For many consumers online, time is valuable. They don't want to waste their time, creating an account, setting up an account and the rest of the complicated steps - they simply want to register and see what you're selling and probably buy. And you can all do this in Magento 2 Social Login. There are many advantages of Social login and all Magento developers suggest to have this to improve user experience and revenue.
In fact, in 2010, a research called Research was conducted at more than 600 customers by Janrain. The results were interesting:
· 86% of customers confirmed that they are annoyed with creating a new account and admitted to leaving the page
· 88% reported to submitting incorrect information or leaving form fields incomplete.
· 90% admitted that they leave the page or website because they can't remember their login information and don't want to spend the time of recovering it.
· In fact, 77% replied that social login is “a good solution that should be offered,” with 41% preferring social login over creating a new user account or using a guest account.
Those are pretty interesting results and should be taken seriously. If you wish to keep your customers, a social login is something you need to have. Besides the research, here are additional benefits of a social login.
1. Easy Sign In
This by far one of the best benefits your users can get from your site. Basing it on the research, most users want an easy sign into your website. It's quick and convenient for them. You can give the-the options of whether signing in with their social credential or creating a new account. For you, the store owner, it's easier to access their information so you can provide better service.
2. Accurate Information
Since some customers tend to use false information when signing up or making a mistake while singing up, you can get an accurate information. Also, your users can control their privacy settings. It's important that Magento Developers that you outsourced will input this plugin for better customer service.
3. More time and increase chance of sales
Because they don't have to make a new account, they can browse on your website faster and also have increased in revenue. Since they spend more time there, they can also make the comment that will also appear in their social media accounts letting you have a free advertisement.
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