SEO services company Sydney: Common SEO Mistakes to Avoid

It's common that some website owners manage their own website after getting it developed or after hiring SEO services company Sydney. Most of the times these decisions can sink the website. Why? Maybe they are following strategies or techniques that shouldn't be done, common SEO mistakes when business owners decide to DIY.

Should business owners do SEO themselves?

SEO experts will not stop owners to do it. If owners have SEO skills, they why not. As long as clients have the skills, they can do it but there could be some disadvantages with it. 

Limited Skills

No one can do everything, not even experts. Some SEO skills   are easy or difficult, a team of experts is needed in order to create a positive effective working SEO team.
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Time management

Let's face it, SEO is time-consuming. If clients' have a day job or other responsibilities, then personally doing SEO management is impossible. Loopholes and problems and other concerns with the website will definitely happen and can result to a website sinking.

So, here are minor SEO mistakes that DIY website owners usually make.

Unknowing Content Duplication

This could be one of the most common redundant mistakes by site owners. Duplicate content is usually not recognised by site owners. This can happen in many different ways.

• Same content is found on two different pages of the website. The most typical case is the home page duplication www.example.com.au and ww.example.com.au/index.html
• Same content is used in several web pages across the internet which could have been uploaded on article directories.
• Copy from your competitors, suppliers, manufacturers. 

TIP:  Never copy content from other websites and creating same content on different pages on your own website. Avoid spreading content on directories. Or get SEO services company Sydney, to check your website for duplicate contents and let them fix it. 

Poor quality content

Yes, you've tried creating your own content but its poor quality. This can result in high bounce rate (visitors leaving the website without checking content) and low page ranking. 

Poor quality content doesn't mean that you're writing less. This could mean that your content is not SEO or search engine optimised friendly. Stuffing your blog with content every day that's not relevant is an example of poor content. Also publishing relevant content, however, rarely like once a month or every three months can also result to low ranking. Focusing mainly only words make it heavy looking and boring. If you want to convince your readers then back it up with screenshots and images. 
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TIP: Research your topic well. Understand what readers or the audience wants to read for your website. Consider producing podcasts, videos, infographics, webinars, illustrations or PDF downloads. Ensure that you publish only valuable, relevant, and informative content.

The truth is, these two things are quite unnoticeable unless SEO services company Sydney do a website audit which checks the quality of SEO done in the website. Most website owners fail here. Suggestion is get reliable SEO services than taking risks.
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