Website development company Sydney: Reduce website Bounce Rate

You need to understand that bounce rate is not something you want to have or have a high rate of. Bounce rate is the percentage of users that come to your website and then leave without clicking on anything. This happens more often than it should and many websites suffer from it. There are several reasons on why this happens. It could be because of annoying popups obscuring the content the user has come to read, slow page load times, users’ inability to find the main call to action, or simply they couldn’t find what they were looking for. It all boils down on how your website development company Sydney created your website. 
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But don't worry, there are several ways you can actually decrease bounce rate and even improve your conversion rate.

Landing Pages

Landing pages are important during your website campaign. If you are running a campaign to promote a certain product or services, it's best to create a landing page your audience can click and open. It should be well optimised to improve conversion and visibility. Make sure to use the same images, languages, wording that you have in the marketing ads, emails, and posts. This is for retention. For example, if you are offering home loans, it's best that the landing page is about home loans and not, financial planning services. 
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Pop-Ups are a No-No

Annoying pop-ups are something no one likes, especially website visitors. But pop-ups are also important for your website's revenue. So what should you do? Make sure to not allow pop out to occur the moment they enter your website. You can make pop out happen when they are already on the website for a certain time. A website development company Sydney can schedule that. Allow users to have an option of removing the pop out. Alternatively, if this content is so important then it's better to create a page feature for it instead.
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Optimise your call-to-action buttons

A call-to-action button is something that will help your visitors actually know what to do after seeing your landing page or content. Strategically place it in somewhere your visitors can easily find. It's best to use targeted keywords or anything keywords to make visitors "click" or actually do something that will avoid bounce rate. Make sure you test this language out using something like A/B testing (split testing), you can then see what your visitors respond to best.
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Quick Loading Pages

Because many users are now very busy, they don't wait patiently for your website or your pages to load. If it doesn't load in a few seconds, they leave instantly. Avoid this by reducing image size or just redesign for a more responsive web design.  You can overcome this by adding a max-width in the CSS. Alternatively, you might be better off using the quality over quantity rule. Use relevant quality images than many random images. You can get help from a reliable website development company Sydney to fix your website.

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