What is CRO and its future for SEO?

These days, it’s getting more difficult to rank high on Google Search engine and other search engines. Despite that challenges, experts have discovered another great and better method to rank high on search engines while increases the chance of “purchase” from your visitors.  And this is called CRO or Conversion Rate Optimisation.

Remember that Google has changed their settings to a more search-engine friendly way. Therefore, targeted keywords are no longer key to success but still an essential aid for any website. What is working now is creating a more valuable content where users and potential customers can see and value. So together with SEO strategies, use CRO to engage with customers.
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What is CRO?

Conversion Rate Optimisation or CRO is the process wherein you use the traffic you gained from SEO as a revenue. This is where you turn your website visitors into customers. CRO happens anywhere in your website; on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimise all of these conversions. IN order to get CRO rate, you need to analyse and gather information from your traffic and there are different strategies to do that.  

Why CRO?

You might be surprised but only a small percentage is spend on conversion when it comes to marketing. You need to realise that when it comes to marketing, you need conversion as well as traffic. So, if your Ecommcerce team have modified the checkout process, you will need some sort of retention strategy for dropped carts or web visits. 

To create CRO on your website, one thing you can do is to optimise your checkout page. There are some visitors who will put things in their cart and then exit. This can be because they were overwhelmed with the product pages or your website is not that organize. Make sure to fix this. With the cart page, reminding them before they exit about the cart can encourage them not drop and continue with the purchase. 
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However, if they do drop their cart, it’s time for a re-marketing strategy that happens through email. This can be like a newsletter reminder about their carts or new discount offers on your website. This invites purchase and traffic.

So that’s for CRO and we mentioned earlier that SEO and CRO should work together, not against or without each other. Why? A good CRO page is also a good SEO page. You can put videos and content on your landing page to create engagement and interest. You need to use well targeted keywords for this and if you plan to put images or video links, then embed it and use the right keyword content. 

Google likes it when browsers can find engaging and easy to use content quickly. It keeps people coming back again and again.

Make sure that you fully optimise your website.  You can increase your revenue by hiring SEO services company for your website paired with CRO strategies in order to be on the nigh rankings and also getting revenue. All strategies might still change but going back to basic and re-learning has proven to be a god strategy to discover new ways to use SEO.