Magento Developer Sydney – Bridging the Gap

Often times, we tend to forget how powerful social media is when it comes to our business. It isn’t really quite just about the likes; it’s about the right and proper connection. Magento Developer Sydneyis a professional development company for eCommerce, this includes but not limited to the expertise on social media marketing (SMM) which is a general element in the success of a business.

Social networking sites such as Facebook does provide some real promising results due to the dense population of users. But, even if you do get tons of followers, they might just be dead air since you got the wrong audience. Imagine selling cosmetics yet your most avid followers are men who were just into the pictures, it will still leave the impression of failure at your campaign. 

We believe there are three simple keys that will drive to success in building the right connection; it works quite the same with SEO but in a more profound manner. The first key is proper targeting, unlike SEO tactics that would be using general term keywords that connects you to an array of product or service, SMM would work on specific products targeting diverse audiences. Take for example a certain brand for a red lipstick; you can place it in a lot of groups related to the product on SNS and will work better instead of placing your website in general and what it has to offer. You advertise precisely as the odds of people that click it will want it, rather than just placing a background of the business that would like it just because of the habit.

Second is entertainment to make the customers retain. You can’t simply assume that only posting products or services will make people stay and be an active follower of it, you need to be a friend because that is mainly what SNS is just all about. Post relevantly educational yet entertaining contents for them to look upon, this keeps things in balance, not too pushy about money but also letting them feel that you care for your viewers.

Third is being active and participative. This is always disregarded by most as they will just allow comments and messages left un-replied. It will not only destroy a piece of your reputation but will also make you unworthy to follow at all – in a general sense, who would want to have business with you if you can’t respond, business is never just about the seller.

From those quick powerful tips that we’ve mentioned, we ourselves at Magento Developer Sydney is doing that as well. So, spend some time with us on Facebook, Pinterest, and Twitter – we are sure you’ll not only enjoy it but will love it.